Process & methodology

The page for the buyer who has been burned before.

You have paid for “qualified leads” and got no-shows, a spam-flagged domain, and a dashboard of opens. Here is exactly how we do the opposite, step by step, with the numbers we hold ourselves to.

Step 01 · signed before we send

A “Qualified Meeting” counts only when all four are true.

You sign this before a single message goes out. Misses are logged and replaced free, never quietly billed. This is the whole disagreement with the category in one block.

01 Title fit The attendee is on the agreed Target-Title List.
02 Company fit The account matches the agreed ICP.
03 Attendance They actually showed. No-shows don’t count.
04 Pain fit They named the agreed pain or intent to evaluate.

Step 02

Deliverability discipline, so your domain never burns.

Every campaign leaves separate, purpose-bought sending domains. Your primary domain never sends a cold email, today or ever, so a spam flag can never reach the inbox your sales team and customers rely on.

New domains are warmed for three weeks before the first real send, ramping volume slowly the way a human account grows. Authentication is set up and verified before anything ships, and we watch bounce rates on every batch.

  • Separate domainsNever your primary. A burned sending domain is replaced, not your brand.
  • 3-week warm-upVolume ramps gradually before the first campaign send. Rushing warm-up is how domains get burned.
  • <2% bounceA hard stop. Cross 2% and the batch pauses for list re-verification, no exceptions.
  • SPF · DKIM · DMARCAll three configured and verified, with DMARC enforced, before a single send.

Step 03

Transparent reporting, logged against the definition.

Every meeting is logged against the four criteria you signed. When a meeting misses one, it is marked a miss and replaced free. There is no separate “success metric” we get to move.

You will not get an open-rate victory lap. Opens and clicks are not pipeline; they are noise that hides whether a meeting actually happened. You see the same ledger we do, meeting by meeting, criterion by criterion.

  • 4 criteria loggedTitle, company, attendance, pain, recorded for every booked meeting.
  • No vanity metricsNo open-rate or click-rate headlines. They do not count as a result here.
  • Shared ledgerYou read the numbers we read. No hidden dashboard, no rounding in our favour.
  • Misses → replacedA no-show or wrong-title meeting is logged as a miss and replaced at no charge.

Step 04

Compliance handled across three jurisdictions.

You are an Indian company emailing the US and UK, which means three regimes at once. We build outreach to satisfy all of them, so a compliance complaint never becomes your problem.

That means honest sender identity, a working opt-out honoured on every send, lawful-basis and purpose limits on the data we process, and prompt erasure on request.

  • DPDP (India)Purpose-limited processing and erasure on request, under the Digital Personal Data Protection Act.
  • CAN-SPAM (US)Real sender identity, a valid physical address, and a working unsubscribe on every message.
  • GDPR · PECR (UK/EU)Legitimate-interest B2B outreach with clear opt-out and no processing of special-category data.

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